Monday 1st - Tuesday 2nd October 2018

Kettering Park Hotel, Kettering Parkway, Kettering, Northamptonshire, NN15 6XT

As part of our ongoing commitment to provide expert guidance and professional support to pest controllers large and small, we are delighted to announce our 2018 Pest Controllers Academy; a free marketing masterclass.
  • Build a competitor beating website, attract more leads and build your brand
  • Effectively use social media to drive awareness and enquiries
  • Connect with different customer types (domestic, commercial, industry)
  • Effectively allocate your marketing/advertising budget
  • Gain free local and regional media exposure
  • Learn the part that emotions play in customer decision making
  • Leave armed with ideas, strategies and tools to grow your business

Our facilitator for the Pest Controllers Academy is Emma Molloy. Emma has more than 20 years’ experience in Marketing, including working in top-tier agencies and direct with both B2B and B2C clients. She has worked with large multinational and global brands, to new start-ups in many sectors.

Emma will share with you a lifetime of marketing tips and creative ideas that will help pest control companies of all sizes to grow their business and their profitability.


09.30am: Welcome by Sabra Everett (Killgerm Group Ltd)
09.40am: Brand and Marketing Progress Review Success stories
Brand and Marketing 101 – A reminder of the basics
10.45am: Tea break
11.00am: Effective PC Marketing on a Micro Budget
Your Top 10 Marketing Challenges The Importance of your Brand Temple
Top 25 Brand-Building & Marketing Tips Lessons from the Great
Algorithms that control your business SEO, SEM, CRM, CM, ROI – What the ????


12.45pm: Lunch
13.15pm: A word from our sponsors – Science for a Better Life
13.45pm: Your website review
Top 10 Challenge Review
How do I…? An interactive Q + A session
Closing comments from Sabra Everett
15.30pm: End